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An emoji analysis widget extracts the emojis used in ad copy across a set of creatives and plots each unique emoji as a data point on a two-dimensional grid. The X-axis is one metric, the Y-axis is another. It’s useful for spotting which emojis correlate with the strongest performance — for example, “which emoji in ad copy drives the highest CTR at the lowest CPA?”

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When to use emoji analysis

  • Test which emojis resonate with a target audience.
  • Compare emoji performance across two metrics — for example, Spend vs Conversions.
  • Identify high-performing emojis to prioritize in future creative rotations.

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Configure an emoji analysis widget

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Mandatory fields

1

Pick a data source

In the Data sources section, select ad data sources whose creatives include emoji-containing copy. Emoji analysis reads emojis from ad copy — non-ad data sources don’t provide this.
2

Pick a Y-axis metric

Click Edit on the Y-axis field to open the picker panel. Pick up to 20 metrics to make available in the widget’s dropdown, reorder them if needed, and set the active one shown by default. The active metric renders as the value plotted on the vertical axis — for example, CTR or Conversions.New custom metrics can be created directly from the picker panel without leaving the chart widget.
3

Pick an X-axis metric

Click Edit on the X-axis field to open the picker panel. Pick up to 20 metrics to make available in the widget’s dropdown, reorder them if needed, and set the active one shown by default. The active metric renders as the value plotted on the horizontal axis — for example, Spend. Each emoji is plotted at (X, Y).
Emoji analysis widgets don’t have a Group by picker — the “groups” are the individual emojis extracted from ad copy automatically. Widget changes save automatically when the settings panel closes. Persist changes to the dashboard by clicking Save dashboard.

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Optional fields

  • Widget filter — narrow the creatives feeding the widget. See Filters.
  • Hide metric value — hide items whose Ad Spend, Impressions, or Link Clicks meet a threshold. Two blocks are available: a preset “Value = 0” checkbox per metric, and a custom threshold block with an operator (default ≤) and value. Both can be combined.
  • Period — override the dashboard’s date range. See Date ranges.
  • Grid — toggle background gridlines.

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What the visual encodes

  • Point position — the emoji’s aggregate value on the X and Y metrics.
  • Point label — the emoji itself.
  • Chart controls — toggle whether Chart controls render on this widget. On by default.

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Chart controls

Chart controls are toggled on or off per widget from the Chart controls switch in the widget settings panel. When off, Chart controls don’t render on the widget; when on, the dropdowns configured below appear on the widget. Some key settings can be updated directly from the widget header without opening the settings panel. The Chart controls on an emoji analysis widget expose:
  • Chart type — a switcher on the left of the widget header to change to another chart type.
  • Y-axis — swap the vertical metric inline.
  • X-axis — swap the horizontal metric inline.
Changes made in the Chart controls aren’t saved automatically — click Save dashboard to persist them. Chart controls are read-only when viewing a shared dashboard. In shared dashboards, Chart controls show only the items selected in each field, matching what the dashboard owner configured.

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Comparison mode

Emoji analysis widgets do not render comparison values. Even when the Compare toggle is on, the widget draws only the primary window.

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Troubleshooting

Emoji analysis needs ad data sources with emojis in creative copy. Confirm the selected data sources include ads whose copy contains emojis, and that the date range covers periods with active creatives. See Data not loading.
The visible creative set uses very few distinct emojis. Widen the date range or ad-account selection to include more creatives.
Emoji analysis only works with ad data sources — the emoji set is derived from ad copy. Remove non-ad sources.

Word cloud

Same idea for words rather than emojis.

Color clustering

Group creatives by dominant color rather than text.

Scatter plot

Plot any two numeric metrics with a Group by.