Generic Table

The Generic Table behaves like the Ads Table for data that isn’t paid advertising. Any data source that isn’t an ad account — analytics, e-commerce, spreadsheet, CRM, organic social, or public — can be added to a Generic Table.

​

When to use a Generic Table

For non-advertising data sources — for example:

• Analytics — Google Analytics 4, Piano Analytics, Adobe Analytics, Matomo.
• E-commerce — Shopify, WooCommerce, Cafe24 Analytics.
• Spreadsheet or file — Google Sheets, CSV, BigQuery.
• CRM / email / call — HubSpot, Klaviyo, Mailchimp, CallRail.
• Organic social — Meta Page Organic, Instagram Organic, LinkedIn Organic.
• Public data — Instagram Public.

For paid ad sources (Meta Ads, Google Ads, TikTok Ads, and so on), use the Ads Table.

​

Configure a Generic Table

​

Mandatory fields

Widget changes save automatically when the settings panel closes. Persist changes to the dashboard by clicking Save dashboard.

​

Optional fields

• Widget filter — filter this widget’s data without changing dashboard-wide filters. See Filters.
• Period — override the dashboard’s date range for this widget only. See Date ranges.
• Show total row — toggle the Totals row. See the Show total row section.
• Switch rows/columns — transposes the table.

​

Breakdowns in a Generic Table

Non-advertising data sources don’t share a predefined breakdown structure. That leads to specific behavior in the breakdown picker:

• If the selected data sources share no common breakdown names, every breakdown option is disabled and cannot be selected.
• In that case, only two options remain available: No Grouping and Datasource Name.
• If the selected data sources do share a common breakdown (for example, both have date or country), that shared breakdown becomes selectable.

​

Metrics in a Generic Table

Metrics work differently from breakdowns — even without shared breakdowns, customers can select metrics from each data source independently. Each metric renders in its own column against the data source it came from.

​

Show total row

Toggle Show total row in the widget settings to surface the Totals row — a per-metric summary at the top of the table. Totals are based on the aggregation method of each metric. Because Generic Tables don’t have per-channel aggregation-level constraints the way Ads Tables do, the Totals row is straightforward — it’s a plain per-metric summary rather than a per-channel breakdown.

​

Reading and column controls

Column sort, in-cell value bars, conditional formatting, and column widths are described in Reading & interpreting tables.

​

Exporting

See Exporting widget data.

​

Widget styling

Global widget style settings — font, border, background, and color themes — apply to every widget through the Dashboard style settings. On top of those, Generic Table widgets have style options unique to this widget type:

• Table border — outer border color (HEX) and weight for the table.
• Data font — HEX color used for cell values.
• Table header — background color (HEX) and font color (HEX) for the header row.
• KPI colors — the background colors used to render conditional formatting bands on numeric cells. Three states are configurable independently: Normal, Good, and Warn. Recoloring changes the visual only — the thresholds themselves are set per-metric in the metric’s conditional formatting rules.
• Date display format — how each date breakdown renders. Each breakdown level (Daily, Weekly Mon-start, Weekly Sun-start, Monthly, Quarterly) has its own format picker.

​

Troubleshooting